Zichron Yaakov is located on the southern part of the Carmel Ridge, was founded in 1882 through the generosity of Baron Edmund de Rothschild. The Midrachov-a picturesque Main Street promenade restored in its original style with historic landmarks, galleries, restaurants, wineries, and coffee houses. The nearby Elma Hotel, newly established in the heart of Zichron, is dedicated to the arts, hosting world-class performances, Fine art exhibits in a luxury environment.